RELEASE OFFICIAL MUSIC VIDEO FOR "MISQUOTE"
FALL TOUR WITH WATERPARKS
KICKS OFF THIS WEEK
FULL-LENGTH NEVER NOTHING OUT NOW
OCTOBER 31, 2018 - Costa Mesa, CA - Super Whatevr has shared the zombie-themed music video for "Misquote", off their debut full-length Never Nothing, released earlier this year. Fans can check out the music video here: smarturl.it/misquotevideo
This week, they will kick off their fall tour with Waterparks, I Don't Know How But They Found Me, and Nick Gray. A full list of tour dates can be found below.
Following the release of Never Nothing, Super Whatevr has shared acoustic versions of "Misquote" and "Kathrin With a K", which can be streamed on Spotify, Apple Music or purchased through iTunes.
The project of lead singer Skyler McKee, Super Whatevr began as a vehicle for his poetry, when he started studying the craft of songwriting with the help of a friend and penning songs of his own. While the songs come from a dark place, they're a reflection of a glimmer of hope amidst life's struggles. The year has been one of intense touring and growth for Super Whatevr and will only make for a stronger 2019 with new music on the way.
Upcoming Tour Dates:
w/ Waterparks, I Don't Know How But They Found Me, Nick Gray
November 2 - Lake Park, FL - The Kelsey Theater
November 3 - Orlando, FL - The Abbey
November 4 - Columbia, SC - The Senate
November 6 - Greensboro, NC - Arizona Petes
November 7 - Richmond, VA - Broadberry
November 9 - Lancaster, PA - Chameleon Club
November 10 - Sayreville, NJ - Starland Ballroom
November 11 - Hartford, CT - The Webster
November 12 - Rochester, NY - Anthology
November 14 - Pittsburgh, PA - Mr. Smalls Theatre
November 15 - Cleveland, OH - Agora Ballroom
November 16 - Bloomington, IL - Castle Theater
November 17 - Iowa City, IA - Blue Moose Tap House
November 19 - Omaha, NE - Waiting Room
November 20 - Denver, CO - Oriental Theater
November 21 - Grand Junction, CO - The Mesa Theater
November 23 - Salt Lake City, UT - The Complex
November 24 - Reno, NV - Jub Jubs
November 25 - Sacramento, CA - Ace of Spades
November 27 - Pomona, CA - The Glasshouse
November 28 - Tucson, AZ - 191 Toole
November 30 - San Antonio, TX - Alamo City Music Hall
December 1 - Houston, TX - Warehouse Live
Follow Super Whatevr:
Facebook: facebook.com/superwhatevr
Twitter: twitter.com/superwhatevr
Instagram: instagram.com/superwhatevr
Official Website: superwhatevr.com
Spotify: https://spoti.fi/
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CATONSVILLE, MD, November 1, 2018 – With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have become frustrated over the years over the limits just how much can be assumed and predicted based on the search terms themselves.
The same word or term used in five different searches can represent five different meanings. This requires SEO and SEM professionals to draw speculative conclusions on just which search terms may be the most effective for a given marketing campaign or initiative.
This problem is at the center of a recent study that revealed a different approach could provide the context necessary to significantly improve SEO and SEM projects and programs.
The study to be published in the November edition of the INFORMS journal Marketing Science is titled “A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries,” and is authored by researchers from Hong Kong University of Science and Technology and Columbia Business School.
The researchers focused on the challenge for digital marketers when it comes to inferring content preferences in a more quantified, nuanced and detailed manner. If they could, the researchers offered, then SEO and SEM efforts could be planned, implemented and evaluated with more precision, predictability and effectiveness.
“Because of the nature of textual data in online search, inferring content preferences from search queries presents several challenges,” the authors said. “A first challenge is that search terms tend to be ambiguous; that is, consumers might use the same term in different ways. A second challenge is that the number of possible keywords or queries that consumers can use is vast; and a third challenge is the sparsity of search query. Most search queries contain only up to five words.”
Through their research, the study authors have determined that a different approach might better provide context for individual search terms.
The researchers used a “topic model” that helps combine information from multiple search queries and their associated search results, and then quantified the mapping between queries and results. This model is powered by a learning algorithm that extracts “topics” from text based on the occurrence of the text. The model is designed to establish context where one type of term is semantically related to another type of term. This helps provide the system with context for the use of the term.
As part of their research, the study authors tested various content by monitoring study participant behavior on the search engine in a controlled environment. To do so, the study authors built their own search engine called “Hoogle,” which served as a filter between Google and the user. “Hoogle” ran all queries for study participants and revealed how the learning algorithm could work in a real-world environment.
“We were able to show that our model may be used to explain and predict consumer click-through rates in online search advertising based on the degree of alignment between the search ad copy shown on the search engine results page, and the content preferences estimated by our model,” the authors said. “In the end, what this enables digital marketers to do is better match actual search results with what users mean or intend when they key in specific search terms.”
If you would like a full PDF of the study and/or would like to speak to the authors, please let me know. Thanks.
Tim O’Brien
412.854.8845
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THE VIEW FROM
T O R R E Y H O U S E
October 2018
With a new piece every month, Voices Rising elevates millennial voices through a digital platform to publish diverse forms of storytelling. From poetry and creative nonfiction to song and visual art, we hear from young people grappling with the greatest challenges society faces.
Nuance of Nature
by Barbara Gillespie-Ramos
THP board members and staff spent a weekend at the Torrey House catching up on the latest titles and planning for the year ahead.
UPCOMING EVENTS
Join us at an author event near you!
Hear Amy Irvine lead a discussion on her latest book, Desert Cabal, at one of her upcoming readings near you.
November 2 at 1:30 PM: NonfictioNOW (Phoenix, AZ)
November 7 at 6 PM: Between the Covers Bookstore (Telluride, CO)
November 11 at 7 PM: Sherbino Theater (Ridgway, CO)
November 30 (time TBD): Lithic Bookstore and Gallery (Fruita, CO)
December 13 at 6 PM: Townie Books (Crested Butte, CO)
November 8 at 6:30 PM: Meet Scott Graham and chat about mystery, national parks, and his latest book Yosemite Fall at Back of Beyond Books (Moab, UT).
Alison Hart will discuss how wildness and writing can serve as healing powers for intersectional communities and read from her novel Mostly White.
November 7 at 7 PM: East Bay Booksellers (Oakland, CA)
November 14 at 7 PM: Books Inc. Palo Alto
Eli Knapp discusses the horror and wonder of birding with his family and students.
November 2 at 7 PM: Allegany Bird Club
November 17 at 1 PM: Barnes & Noble (Rochester, NY)
Order your books today at the Torrey House Press store
OCTOBER NEWS AND EVENTS
(l-r) Amy Irvine and Craig Childs laugh it up like old friends at Denver's BookBar while digging into some of the lasting advice and issues behind Abbey's Desert Solitaire. Alison Hart and Lex Scott (founder of Black Lives Matter Utah) discuss Alison's latest novel Mostly White and intersectionality at their Salt Lake City Public Library event. Eli Knapp dives into The Delightful Horror of Family Birding at the Wide Awake Club Library in Fillmore, NY, this past month.
Autumn is in full effect in the valley. We love watching the fire-like colors across the mountains fade as we shift into colder months. At Torrey House, colder weather also means curling up with a good book and a cup of tea. This month, it also meant heading out to chat with some of our authors at local bookshops.
October kicked off with Eli Knapp at Houghton College on the 5th where he had the opportunity to chat with his students, fellow professors, and community members about his essays on birding. Throughout the month he also read at Talking Leaves Books, Lift Bridge Book Shop, the Wide Awake Club Library, and the Biblio-Tech Cafe.
In the middle of several new-release events, contributors to Nature, Love, Medicine continued their series of strong events, including readings and discussions at Southern Utah University on October 9 and at Utah Valley University and The King's English Booksho on October 11.
Alison Hart traveled to Utah for two Mostly White events with Black Lives Matter Utah, one at the Salt Lake City Public Library with Lex Scott and one at Booked on 25th with members of the Ogden chapter.
Amy Irvine also rode through several states this month for events, including a launch at Back of Beyond Books, BookBar with Craig Childs, Collected Works, Bookworks Albuquerque with Mark Sundeen, Utah Valley University, Ken Sanders Rare Books, and Booked on 25th.
Kirsten, Anne, Scott Graham, and Amy Irvine headed to the MPIBA Trade Show on October 10th. Eli Knapp also drove to Maryland for the NAIBA Trade Show, and Alison Hart made her way to NCIBA.
THP staff member Anne represented the press at our final Downtown Salt Lake City Farmers Market of the season.
Find additional news and events on our social media pages
