Bishop Bill Empowers States to Decide Daylight Saving Time
WASHINGTON – In July of 2018, Rep. Rob Bishop introduced the Daylight Act. The bill empowers states to decide how daylight saving time will be observed. The legislation allows states to determine whether they will continue under the status quo, operate year-round under daylight saving time, or operate year-round under standard time. Currently, states are prohibited from operating under year-round daylight saving time.
Bishop released the VIDEO STATEMENT below, and reintroduced the measure, H.R. 1601, in the 116th Congress on March 7, 2019.
The morning after Americans around the country set their clocks forward an hour, returning to daylight time, President Trump expressed his support for permanent daylight saving Time, one of the options allowed for in Rep. Bishop’s Daylight Act.
4 Ways Marketers Can Ensure They Learn The Right Lessons From Data
In this digital age, marketers have more data to work with than ever before.
But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention.
“Focusing on the wrong data is nearly as bad as having no data,” says Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer (www.cuttlefishmarketer.com).
“But, unfortunately, sometimes focusing on the wrong data is exactly what marketing departments do.”
East suggests a few tips to help you avoid such pitfalls, and to make the best use of data to empower your marketing:
Define your goal. One of the most important factors for using data to empower marketing is to be able to define specifically what your goal is, East says. “When you’re looking for a needle in a haystack, it helps to know precisely what needle you’re looking for,” he says. “Otherwise, you’ll end up with a lot of useless needles. As a marketing executive, it’s your job to meticulously define your marketing goals so your IT teammates know what you’re looking for from them.”
Realize that data is fluid. Data doesn’t ever give you a final answer. “Because the world is constantly changing at an ever-increasing pace, data changes as well,” he says. “This requires an outlook that is far more flexible than what we may have been accustomed to in the past. As new information comes in, even our approach to data collection will constantly evolve.”
Create a corporate culture of accountability and transparency with data. “We’re good with data until it tells us something we don’t want to hear,” East says. Once that happens, though, people may be inclined to ignore the data and go with a gut feeling. Or, they are so committed to a particular course of action that they only use the data that supports their bias, and ignore the data that would give them a more complete – though undesired – picture. It’s important to have a culture where everyone has access to the data, regardless of whether the results of a particular campaign, produce or service are positive or negative.
Redefine success. Success doesn’t mean you get everything right on the first try, East says. “The real success story is embracing negative data and then jumping on them to turn around the things that aren’t working,” he says. “That’s not to say you should try to fail. The goal of properly activated data is to help us succeed the first time as often as we can. But when we do fail, we should not let that discourage us.”
“Data is what empowers a marketing department, giving you the information you should have to be flexible and fast,” East says. “When you activate data, embracing transparency and accountability, you can learn fast and move fast.”
About Scott East
Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer (www.cuttlefishmarketer.com) is CEO and Co-Founder of MSIGHTS, which provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.
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DENVER—Today, President Trump and Acting Interior Secretary David Bernhardt released the proposed Interior Department budget for the Fiscal Year 2020. The proposed budget includes major cuts to land and wildlife conservation programs housed in the Bureau of Land Management, Fish and Wildlife Service, and National Park Service and budget increases for oil, natural gas, and coal permitting and leasing. Notably, the budget would cut discretionary spending on the Land and Water Conservation Fund by more than 100 percent—not only zeroing out the program but trying to claw back funds Congress has already appropriated. In response, the Center for Western Priorities released the following statement from Executive Director Jennifer Rokala:
“It’s no surprise that Acting Secretary Bernhardt, a former oil and gas lobbyist, would draft a budget that slashes the National Park Service while increasing funding for drilling and mining on our public lands. This budget makes it clear that the Trump administration sees our public lands as a canvas for extraction, rather than America’s natural heritage that should be conserved and handed down to future generations.”
In addition to effectively eliminating the federal side of the Land and Water Conservation Fund, the Bernhardt/Trump budget proposal would devastate the National Park Service, eliminating hundreds of jobs from from park operations, cutting $113 million from major maintenance and construction, and $66 million from park management—but spending an extra $4 million on logging inside national parks.
For more information, visit westernpriorities.org. To speak with an expert on public lands, contact Aaron Weiss at 720-279-0019 or aaron@westernpriorities.org. Sign up for Look West to get daily public lands and energy news sent to your inbox.
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801-791-3365 | aundreapeterson@le.utah.gov
Valley View Elementary School Teacher Clarifies Misunderstanding on Ash Wednesday Incident
What:
Valley View Elementary School teacher Moana Patterson will offer a statement regarding the misunderstanding with a student on Ash Wednesday.
“Since learning about the incident, I visited the school, met with a group of parents from the student’s class, talked with student’s father and school district officials,” said Senator Todd Weiler, whose district includes Valley View Elementary. “I believe this has been an educational opportunity for me, my family, the Bountiful community and our state.”
Senator Weiler, Patterson and parents from Valley View Elementary will discuss ways for us, as teachers and as a community, to be more prepared to recognize and respect religious differences.
Who:
Sen. Todd Weiler
Moana Patterson, Valley View school teacher
When:
Monday, March 11, 2019 at 3:00 p.m.
Where:
Utah State Capitol – Presentation Room
350 State St., Suite 320, Salt Lake City, UT 84111