PRESS RELEASE
COURT APPROVES THE SALE OF TAMRAC BRAND AND ASSETS TO GURA GEAR
OGDEN, UT (June 18, 2014) – GuraGear, LLC, makers of innovative carrying solutions for discerning
creative professionals has agreed to acquire the brand and assets of Tamrac, Inc. The U.S. Bankruptcy
Court approved the sale through the Chapter 11, Section 363 Sale of Assets process. Tamrac entered
Chapter 11 bankruptcy protection in early 2014 and has a 37 year history of developing affordable
carrying solutions for photographers.
Gura Gear President, Gregory Schern stated, “this acquisition represents an exciting opportunity for Gura
Gear to build upon a brand with a legacy of designing solutions for photographers and a dedicated
customer following while leveraging worldwide distribution. We look forward to providing customers a
high level of service and implementing solutions from a new perspective in a rapidly evolving industry.”
Tamrac, Inc. will continue to operate normally until the acquisition is finalized in late June. Gura Gear is
working with Ogden City Mayor, Mike Caldwell as well as the Ogden Business Development office to
relocate Tamrac's assets and expand its Ogden, Utah facilities once the transaction is complete.
Questions regarding the acquisition can be directed to info@guragear.com.
About Gura Gear
Gura Gear began in 2008 as an idea on the back of a napkin by a team of passionate photographers
looking for the perfect photography bag. Today, Gura Gear has expanded to a full line of carrying
solutions built to the highest standards utilizing only the best materials and workmanship. Gura Gear
focuses on creating innovative products for discerning creative professional and enthusiast photographers
who love to explore the world.
About Tamrac
Since 1977, Tamrac has offered a diverse product line to meet a wide range of travel and photographic
requirements. From the first bag a beginning enthusiast will purchase to a bag suitable for the
professional, Tamrac is committed to continuing to offer innovative products that are easy-to-use and
understand.
