Caleb Chapman’s Soundhouse Announces
“Back To School” Auditions For Its Bands
Young Musicians Interested In Joining A Soundhouse Popular Music Band Can Audition From August 27 – September 7, 2018
American Fork, UT – August 21, 2018 — The “back to school” season is now in full swing, and so are the bands that will soon be forming at Caleb Chapman’s Soundhouse. Plans are now in place for annual auditions that will take place at the music school in American Fork from August 27th through September 7th by appointment.
Local student musicians who measure up will be slotted in jazz, pop, and rock ensembles that will rehearse, perform and record throughout the coming school year. This past year’s high school seniors graduating from the Caleb Chapman’s Soundhouse after-school music program have been offered more than a million dollars in college scholarships.
The Soundhouse program helps young musicians discover life skills through participation in a contemporary music training program that develops their passion for music. In 2019 some Soundhouse bands will again tour both domestically and internationally including performances in China, Croatia, Italy, and more.
Members receive mentoring from top-tier musicians and educators in sessions that foster creativity, confidence, leadership and collaboration skills. “Musicians who participate in the program graduate with a full toolbox of skills that virtually guarantees their success in whatever career path they choose,” said Soundhouse founder and music director Caleb Chapman.
About Caleb Chapman’s Soundhouse
Caleb Chapman’s Soundhouse is a nationally recognized contemporary music program and performance center whose professional musicians, educators and celebrity guests mentor bands on performance, recording, touring and more. Chapman is an award-winning music educator, producer, entrepreneur, author, bandleader and performer.
The Soundhouse program teaches and values teamwork, self-confidence, leadership, self-discipline, time management, marketing, problem solving, networking, entrepreneurship, creativity, improvisation, and other skills, to help musicians achieve their goals. Soundhouse members rehearse with instructors and like-minded musicians on a weekly basis in centers stocked with professional gear. Caleb Chapman’s Soundhouse currently operates in Salt Lake City with centers opening in Los Angeles, Nashville and New York in the coming months, thereafter in other cities in the U.S. and around the world.
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Video: “Soundhouse Stories” - a series of four videos recently posted on ccsoundhouse.com and YouTube - celebrity musicians, music students and their parents discuss membership at Caleb Chapman’s Soundhouse in American Fork.
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The High-Tech/High-Trust Balance: 11 Ways to Make Smart Use of Technology—Without Losing the Personal Touch Clients Crave
Technology can enhance a strong, trust-based relationship with your clients, but Paul G. Krasnow warns that it's no substitution for face-to-face time. Here are 11 tips that will help you use high-tech tools in a smart and meaningful way.
Edwards, CO (August 2018)—Technology does a lot but it can't do everything. Sometimes we forget that. We can get so dependent on email and social media that we lose sight of what people really need from us—especially in business. Yes, clients expect to connect with us in various high-tech ways, but they also crave the deep and meaningful connections that can only come from face-to-face (or at least voice-to-voice) connections. It can be tricky to walk the line, says Paul G. Krasnow.
"Too little tech and you'll seem out of touch, too much and you'll lose the personal touch that keeps customers loyal and engaged," says Krasnow, author of The Success Code: A Guide for Achieving Your Personal Best in Business and Life (J & K Publishing, 2018, ISBN: 978-0-692-99241-8, $24.95). "As you're trying to find the right balance, just remember this: Your client relationships are built on emotions and trust, so use technology only in a way that maintains, enhances, and propels those relationships to the next level."
Krasnow attributes his career journey to his ability to build strong personal relationships. Following early success in the clothing industry, he experienced a devastating bankruptcy that forced him to rebuild his life from scratch. He went on to join Northwestern Mutual Life Insurance Company, where he created an impressive financial portfolio and won multiple "Top Agent" awards. He still serves clients today—and they love him as much as they ever did.
"Human needs don't change," asserts Krasnow. "Relationships mattered in the days of pencil, paper, and snail mail, and they still matter in the days of Facebook and Skype."
Ideally, you would meet with all of your clients in person, but of course that's not always practical. Still, Krasnow says you should invest in at least one face-to-face meeting with your top clients. Then, use a carefully balanced mix of technology to maintain the relationship. Here are a few of his tips for using tech the right way.
Don't let "faceless" and "voiceless" technology become your primary communication tool. Nothing can replace the effectiveness of a face-to-face encounter (even if it's by Skype), especially in the early phases of your client relationship. And meaningful phone conversations can be great too. It's fine to use less powerful tech solutions like email, texting, and e-blasts to stay in close contact with your clients. These can enhance and strengthen a well-established relationship. But they should only be supplemental.
Skype important meetings if you can't be there in person. Ideally, "in person" interactions are best for relationship building—especially with your top clients—but of course they can't always happen. Video conferencing is second best. Make sure you're using this tech tool often. It's a great way to read body language and facial expressions—crucial for building trust and establishing positive and productive relationships.
Pick up the phone regularly. Many people dislike the phone. Conversations can be long and meandering, and we're all busy. But you must overcome your phone phobia. In terms of relationship building (not to mention problem solving), there is no substitute for the give and take that happens voice-to-voice. Schedule actual phone conversations with clients to catch up and find out how they are doing. Keep that human connection alive!
Pay attention to how the client communicates. If a client seems to prefer phone, text, or in-person communication, make a note of it and honor their preferred style while maintaining your own dedication to person-to-person contact. This shows them you care about and respect their preferences. Find a happy balance between the client's style, yours, and the demands of the day.
Match the medium to the message. If you want to distinguish yourself and have something very important to say, write a letter! If you are trying to book an appointment with a busy person, figure out something complex, or discuss a potentially sensitive issue, pick up the phone. If you only want confirmation of a small piece of information and you've recently spoken with a client, feel free to use email. Let your instinct be your guide.
Be thoughtful and deliberate with social media. Your competition is taking advantage of these platforms and so should you. But make sure your online presence is well planned and executed. Your Facebook or LinkedIn posts should meaningfully connect back to your brand and mission and provide value to clients and other readers. Don't bombard your followers with inane content. This negates your credibility. Post less and make sure your content is good.
Keep your website young and agile. Is your website in alignment with your business image and your mission? Make sure it's as professional and sleek as your own personal appearance when meeting a client for the first time. Successful companies have streamlined, up-to-date websites with modern fonts, colors, and layouts. If it's been a while since you've changed your design, your website is long overdue for a tune-up and a facelift.
Use email to send links to articles you think your client might enjoy. Trusting relationships thrive on frequent contact. To solidify your connection to clients (especially when you haven't talked in a while), send them little links and articles you know they will enjoy. This gesture shows you are thinking about them and know where their interests lie. Just keep these communications in balance. Bombarding clients with superficial links and articles may actually weaken the value of your contact with them and undermine your relationship.
Send e-newsletters to all your clients. This a good way to engage regularly with clients and stay on their minds. Create compelling content that connects with the various lines of services you are currently offering and craft interesting articles for your clients around related topics.
Personalize your high-tech communication. Sometimes e-blasts make sense, but whenever possible, include a small personal note at the top that lets the client see they matter to you.
Allow clients to login and access their information. Whenever possible, empower clients by putting information at their fingertips. This not only saves time for your clients when they need to get a small piece of information, but also goes a long way toward building mutual trust.
"If you harness the power of technology correctly, it can do wonderful things for your business," concludes Krasnow. "But remember that it is only one tool in your toolbox. Use technology to enhance business, but don't let it overshadow your mission to keep trust-based client relationships at the center of everything you do."
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About the Author:
Paul G. Krasnow is the author of The Success Code: A Guide for Achieving Your Personal Best in Business and Life. He is a financial representative at Northwestern Mutual Life Insurance Company, where he has been a top producer for 40 years. Early in his career, Paul suffered a financially devastating bankruptcy with a line of clothing stores he owned, but went on to join Northwestern Mutual, where he has created an impressive financial portfolio and a strong network of clients, many of whom have become lifelong friends. Paul regularly speaks for multiple life associations in the U.S. and has given seminars for law firms and CPA firms in the Southern California area.
For more information, please visit www.paulgkrasnow.com.
About the Book:
The Success Code: A Guide for Achieving Your Personal Best in Business and Life (J & K Publishing, 2018, ISBN: 978-0-692-99241-8, $24.95) is available from Amazon.
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Governor Gary R. Herbert’s Schedule
August 20, 2018 - August 24, 2018
**The Governor’s schedule is subject to frequent change**
Monday, August 20
No Public Events
Tuesday, August 21
No Public Events
Wednesday, August 22
9:00 a.m. Education Excellence Meeting
Location: State Capitol
11:30 a.m. Visit Rose Springs Elementary School
Location: Tooele
Media Availability
12:30 p.m. Meet with Teachers at Tooele District Office
Location: Tooele
Media Access
2:45 p.m. Meet with Teachers at Delta District Office
Location: Delta
Media Access
6:00 p.m. Speak at Governor’s Mansion Artist Series Event
Location: Governor’s Mansion
Thursday, August 23
8:15 a.m. Meet with Chief of Staff
Location: Governor’s Office
9:30 a.m. Meet with Attorney General
Location: Governor’s Office
10:30 a.m. Meet with Lt. Governor Cox
Location: Governor’s Office
11:30 a.m. Attend Annual Centenarian Club Celebration
Location: West Jordan
Media Availability
2:30 p.m. Meet with Constituents
Location: Governor’s Office
Friday, August 24
No Public Events
Lt. Governor Spencer J. Cox’s Schedule
August 20, 2018 - August 24, 2018
**The Lt. Governor’s schedule is subject to frequent change**
Monday, August 20
10:00 a.m. Attend Chief Burchett’s Funeral Service
Location: West Valley City
Tuesday, August 21
12:15 p.m. Speak at Fly Away With Composites Davis Technical College Conference
Location: Kaysville
Media Access
1:30 p.m. Speak at UCAIR Idle Free Back To School Press Conference Event
Location: West Valley City
Media Access
4:00 p.m. Speak at National Suicide Prevention Hotline Improvement Act Celebration
Location: State Capitol
Media Access
Wednesday, August 22
9:00 a.m. Education Excellence Meeting
Location: State Capitol
11:00 a.m. Meet with SLC Farm Bureau Representatives
Location: Lt. Governor’s Office
1:30 p.m. Meet with Staff
Location: Lt. Governor’s Office
Thursday, August 23
10:30 a.m. Weekly Update with Governor Herbert
Location: Governor’s Office
11:00 a.m. Tour Primary Children's Hospital
Location: Salt Lake City
12:30 p.m. Meet with Constituent
Location: Lt. Governor’s Office
1:00 p.m. Meet with Constituent
Location: Lt. Governor’s Office
1:30 p.m. Elections Review with Staff
Location: Lt. Governor’s Office
3:30 p.m. Meet with Banjo CEO, Damien Patton
Location: Park City
Friday, August 24
No Public Events
