Our sponsors have teamed up to provide free coupons, neon pink t-shirts, cinch sacks, Real Royals soccer tickets and a special gift in every race bag from Young Living Essential Oils! You can cure your pre and post race hunger with free munchies provided by Lucky Market and TOSH. Visit each of our sponsor booths; Maverik, Kids Adventure Games, Ziing, CREW, Lunatic Fringe, TOSH, Luckys, Girl Scouts, UESP, Utah Body & Soul, Lucienne and the Real Royals for additional activites!
Our start and finish line area is really just an excuse to throw a party with 5,000 of you closest friends! Festivities begin at 7a.m. Local radio station, 107.9 will be onsite to provide the tunes. The Utah Jazz Dancers will lead the runners in a pre-race warm up! You can meet and greet the Utah Royals Women's Soccer Team. Salt Lake Running Company will set up the giant start and finish line arch which is great for those photo opps! And other fun games and giveaways from Maverick and other sponsors!
Our favorite local hair salon, Lunatic Fringe will set a up a massive HAPPY HAIR TENT! With more than 30 volunteer stylists to spruce up your "do!" Add glitter, ribbons, colored hair spray or choose from a menagerie of stylish hair clips! After your hair is done-up just right - head over to the Disney Photo Booth to get your photo taken with props from the new movie "A Wrinkle in Time."
EverLEND Mortgage will be on-site to provide a golf cart shuttle service from the park entrance to the Big Field Pavilion. This is great news for grandma and grandpa who might want to come watch! Watch for signs in the park and we'll give you a lift before and after the race!
From the moment you arrive in Sugar House Park on the morning of the race, you'll know - it's going to be a great day! Nearly 3,600 runners in neon pink shirts, glitter-y hair, face paints and the occasional tutu - it's a sight you don't want to miss! 1,700 Utah girls, along with nearly 500 volunteer coaches have been practicing and training for this day for the last 12 weeks. You can run, walk, skip or hop alongside a girl as a Running Buddy or stop by our CHEER GEAR station to pick up some swag and cheer them on from the sidelines! The finish line is the place where the girls learn first-hand that they can accomplish their goals! It's an "ah-ha" moment you have to see to believe! And all the "good feels" you'll leave with are provided free of charge!
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Want to Know the Next Song of the Summer? Ask the Stock Market
Music fans and execs take note: Stock charts may hold the key to understanding the pop charts.
If that sounds counterintuitive, consider this: Researcher Hisam Sabouni of Claremont Graduate University posted a paper in March that used computational tools from Spotify to show that the sentiment of popular music has tracked the ups and downs in major U.S. stock market indexes.
Matt Lampert, director of research at the Socionomics Institute (www.socionomics.net), points out that these findings are consistent with his colleague Robert Prechter’s research from 1985. Prechter surveyed more than 60 years of American popular music and found the music had “been virtually in lock-step with the Dow Jones Industrial Average.”
It’s not just an American phenomenon. Sabouni found evidence that markets and music have trended together in the UK. And Lampert and collaborator Mikko Ketovuori from the University of Turku found a similar tendency in a recently published study of Finland.
Why the connection? Prechter proposed that both popular entertainment and the stock market reflect underlying social mood trends. And if that sounds like economists should consider the songs on the pop charts as a public sentiment indicator, then the Bank of England’s chief economist Andrew Haldane just might agree. He noted in a speech in April that Sabouni’s music sentiment index “does at least as well in tracking consumer spending as the Michigan survey of consumer confidence,” adding, “And why stop at music? People’s tastes in books, TV and radio may also offer a window on their soul. So too might their taste in games.”
Indeed, the Socionomics Institute’s 2017 book Socionomic Studies of Society and Culture documented correspondences between financial markets and the public’s preferences in entertainment, architecture, baby names and beyond.
So, with that in mind, what should we look for in the “songs of the summer” this year?
Childish Gambino’s “This Is America” is a prime example, with Pitchfork describing it as a song "built on the sharp contrast between jolly, syncretic melodies and menacing trap cadences." Drake’s knack for almost-monotone vocals, danceable beats and optimistic lyrics are also scoring. Post Malone, Camila Cabello and Kendrick Lamar are other contenders. “As a dark horse,” Lampert says, “check out the artists playing around with ‘80s throwback sounds with occasional doses of musical and lyrical quirk, sparseness and dissonance.”
If the stock market makes up its mind and either blasts off or falls hard, look for the sentiment in hit music to match the sentiment behind the move in the market.
About Matt Lampert
Matt Lampert is the director of research at the Socionomics Institute (www.socionomics.net), a think tank dedicated to using data on social mood to understand and anticipate social trends.
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Cost: $30 (On-site registration will be $35)
Time: Pre-race festivities at 7 a.m. and race start at 9 a.m.
Place: Sugar House Park- Big Field Pavilion
Register: www.girlsontherunutah.org
Our sponsors have teamed up to provide free coupons, neon pink t-shirts, cinch sacks, Real Royals soccer tickets and a special gift in every race bag from Young Living Essential Oils! You can cure your pre and post race hunger with free munchies provided by Lucky Market and TOSH. Visit each of our sponsor booths; Maverik, Kids Adventure Games, Ziing, CREW, Lunatic Fringe, TOSH, Luckys, Girl Scouts, UESP, Utah Body & Soul, Lucienne and the Real Royals for additional activites!
Our start and finish line area is really just an excuse to throw a party with 5,000 of your closest friends! Festivities begin at 7a.m. Local radio station, 107.9 will be onsite to provide the tunes. The Utah Jazz Dancers will lead the runners in a pre-race warm up! You can meet and greet the Utah Royals Women's Soccer Team. Salt Lake Running Company will set up the giant start and finish line arch which is great for those photo opps! And other fun games and giveaways from Maverick and other sponsors!
Our favorite local hair salon, Lunatic Fringe will set a up a massive HAPPY HAIR TENT! With more than 30 volunteer stylists to spruce up your "do!" Add glitter, ribbons, colored hair spray or choose from a menagerie of stylish hair clips! After your hair is done-up just right - head over to the Disney Photo Booth to get your photo taken with props from the new movie "A Wrinkle in Time."
EverLEND Mortgage will be on-site to provide a golf cart shuttle service from the park entrance to the Big Field Pavilion. This is great news for grandma and grandpa who might want to come watch! Watch for signs in the park and we'll give you a lift before and after the race!
From the moment you arrive in Sugar House Park on the morning of the race, you'll know - it's going to be a great day! Nearly 3,600 runners in neon pink shirts, glitter-y hair, face paints and the occasional tutu - it's a sight you don't want to miss! 1,700 Utah girls, along with nearly 500 volunteer coaches have been practicing and training for this day for the last 12 weeks. You can run, walk, skip or hop alongside a girl as a Running Buddy or stop by our CHEER GEAR station to pick up some swag and cheer them on from the sidelines! The finish line is the place where the girls learn first-hand that they can accomplish their goals! It's an "ah-ha" moment you have to see to believe! And all the "good feels" you'll leave with are provided free of charge!
