Want To Do Business With Baby Boomers? You’ll Find Them On Social Media
Forget those jokes about Baby Boomers and their supposed struggles grasping today’s technology.
They may have grown up in a black-and-white TV, rotary-phone era, but most Baby Boomers long ago adapted to the 21st-century digital world. And that includes social media, which they took to with almost as much delight as their children and grandchildren if recent studies on the subject are any indication.
As a result, any business or professional who wants to market to Baby Boomers needs to understand that reaching them through social media channels should be part of the strategy, says Jonathan Musgrave, owner and chief digital marketer for Steep Digital Marketing (www.steepdigital.com).
“I always tell people that educationally based messages are the key to getting traction when it comes to reaching and influencing people on social media,” Musgrave says. “While plenty of goods are sold on Facebook, for example, that’s not primarily why Baby Boomers, or anyone else, logs in each day.
“Instead, the reason they are addicted to social media is to see what’s new. What’s new with their friends, kids and grandkids? What’s new in the news? The best way to reach them and market to them is to position yourself as an educator; someone who is telling them what’s new.”
If that still sounds more like a way to reach younger generations rather than Baby Boomers, consider this: A study by Google revealed that Boomers and seniors spend more time online than they do watching TV. Also, 82.3 percent of Boomers who use the internet have at least one social media account, with Facebook being their favorite.
Musgrave says his company uses several approaches when creating effective Facebook ads, but many of these elements also can work for routine social media posts on a business or professional site as well. They include:
“Facebook is the primary way Baby Boomers interact with content online, although you can find them on other social media platforms as well, such as Twitter and LinkedIn,” Musgrave says. “It’s critical that anyone who wants to do business with Baby Boomers understand that if you’re looking to reach them, social media is a good place to make the connection.”
About Jonathan Musgrave
Jonathan Musgrave is the owner and chief digital marketer of Steep Digital Marketing (www.steepdigital.com), which he founded in 2017. Musgrave leverages his 13+ years of experience in the financial services world to help financial professionals reach more than 8,000,000 prospects each month with social media advertising. Steep Digital Marketing has rapidly grown and was recently recognized as one of the top 100 Colorado Companies to Watch.
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Ogden Schools Cafeteria Manager Receives Regional Recognition
(Arlington, VA – May 1, 2019) – The national, non-profit School Nutrition Association (SNA) has named Jennifer Berglund, cafeteria manager from Highland Junior High School, UT, the West regional Manager of the Year. Considered the highest honor a school nutrition manager can earn, the award recognizes a cafeteria manager who has demonstrated dedication and ingenuity to improve his or her school meal program.
Jennifer Berglund is the friendly face of the cafeteria staff, interacting with students during meal service and creating a positive environment. She gets to know students by name and familiarize with their likes, dislikes and personalities to create a fun and comfortable atmosphere. Berglund has worked with the district supervisor to install colorful displays, attractive serving line signage and main line menu boards in her cafeteria.
She works side-by-side her staff in preparing food for students and leads by example, establishing relationships with students, teachers, administrators and the maintenance workers. She is known for her positive attitude and her kitchen staff respects her greatly.
In January 2018, Berglund implemented a pilot Breakfast in the Classroom (BIC) program, working with her principal and teachers and making sure kitchen staff were trained on logistics. Berglund created promotional materials to remind students to participate in BIC and answered teachers’ questions about meal components. According to teachers, they have seen a reduction in student tardiness since BIC was established. Due to the program’s success, BIC is now being implemented in the district’s other secondary schools.
During the summer, Berglund’s kitchen is often used as the central preparation kitchen for the district’s Summer Feeding Program, producing up to 1,000 meals per day.
Utah SNA has been a big part of Berglund’s career since becoming a member in 2005. She has attended multiple state conferences and three Annual National Conferences. She received a Star Club member award in February of 2010, has held the positions of Secretary/Treasurer and is currently serving on the decorating committee for the 2019 Utah State SNA Conference. Berglund encourages her staff to become members of SNA, helping them fill out membership paperwork and walking them through the certification process.
“Jennifer Berglund has shown a strong work ethic and great passion for school nutrition over the years,” said SNA President Gay Anderson, SNS. “She has been a pioneer in her state, coordinating new programs in Utah with impressive dedication to her school, staff and students.”
The Manager of the Year Award is given in honor of Louise Sublette, a leader in school nutrition in her state and in the national School Nutrition Association. During her 43 years in the profession, Sublette worked in many areas of foodservice—public schools, colleges, hospitals and elderly feeding programs. Sublette dedicated her career to honoring school nutrition professionals and ensuring those who work in school cafeterias have access to professional development opportunities, empowering them to help their school meal programs flourish.
On July 14, 2019, Berglund will be honored during the Red Carpet Awards Ceremony at the School Nutrition Association’s 73rd Annual National Conference in St. Louis, MO.
About School Nutrition Association:
The School Nutrition Association (SNA) is a national, non-profit professional organization representing 58,000 school nutrition professionals across the country. Founded in 1946, SNA and its members are dedicated to making healthy school meals and nutrition education available to all students. For more information on school meals, visit www.SchoolNutrition.org/SchoolMeals.
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Dear Friends,
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29th Annual Spring Report released as summer fun
and activities approach
TUESDAY- May 1, 2019 - The National Parenting Center has released its 29th annual Spring Seal of Approval report. The first report of 2019 follows two months of consumer testing by parents and children at The National Parenting Center's test centers. Recognition from The National Parenting Center is among the most significant bellwethers for retail and online buyers. Top buyers recently listed the Seal of Approval as the most prestigious and respected awards. They look to this particular report to help them gauge which products will ultimately succeed in connecting with consumers, especially those geared towards travel, vacations and long summer days together. Perhaps that is why Amazon has elected to identify all Seal of Approval winners on their product pages (to see a sample click here)
TNPC's evaluative process gauges consumer reaction to products currently being marketed to both parents and their children such as toys, games, books, videos, websites, educational products, etc. Each is reviewed on a variety of factors including, but not limited to price, packaging, design, stimulation, desirability, age appropriateness, instructions and more. TNPC's Seal of Approval is ultimately a peer-to-peer review program to recognize and highlight products and services that have been met with a "thumbs up" by parents.
Since 1989, The National Parenting Center has established itself as North America's leading parent advocacy organization. TNPC offers advice and information to parents on issues that range from pregnancy through adolescence. The National Parenting Center's home page, TNPC.COM, offers visitors free access to hundreds of articles on parenting issues as well as Seal of Approval reviews.
To schedule interviews with the president of The National Parenting Center, David Katzner, please contact TNPC's Media division 818-225-8990 x-252. For electronic images and/or reviews of all the winning products in PDF format, please submit your request via email to media@tnpc.com
