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Thursday, August 30, 2018 - 9:30am

How The Nation’s Negative Mood Helped Expose Football’s Brain Dangers

Football season is upon us. From the little dreamers running onto pee-wee fields to the larger-than-life gladiators of the National Football League, America’s most popular sport will own much of our attention over the next six months.

Negative attention in recent years, however, has notched a few chinks in the NFL’s armor. The league has become embroiled in controversy over on-field social justice protests, which have elicited a fiery response from the president. Another major thorn in the NFL's side? Ongoing revelations of a link between head trauma in football and incurable brain disease.

The NFL recently settled a class-action lawsuit by former players – estimated at over $1 billion – and instituted rule changes aimed at reducing concussions. NFL television ratings fell nearly 10 percent last season. And parents are even having second thoughts about letting their children play the sport; participation in tackle football has dropped significantly at the little league and high school levels.

Socionomic think tank analyst Chuck Thompson says that the nation's negative social mood played an important role in the exposure and progression of the NFL’s concussion scandal.

“Negative mood fuels the uncovering and outing of scandals,” says Thompson, senior analyst at the Socionomics Institute (www.socionomics.net). "Society's appetite for scandals skyrockets when it's feeling pessimistic."  

Thompson says the best indicator of a country's social mood is its stock market. Within months of the October 2002, March 2009 and January 2016 lows in the Dow Jones Industrial Average, scandalous discoveries about football’s link to head injuries, or negative public awareness campaigns devoted to revealing those discoveries, emerged. “The National Football League succumbed to pressure, made historic admissions and then took steps to compensate former players and reduce head-injury risk for current players.” 

Thompson outlines four major phases of the scandal:  

  • Dr. Omalu’s discovery. In late 2002, while the DJIA was in the midst of a 38% decline, Dr. Bennett Omalu discovered that former NFL player Mike Webster suffered from an incurable neurological disease linked to repeated head trauma called chronic traumatic encephalopathy (CTE). Omalu and his colleagues issued the first scholarly report on CTE on American football players in the journal Neurosurgery. The NFL asked Neurosurgery for a retraction, but the journal declined. “Meanwhile, evidence for a link between football and CTE continued to mount,” Thompson says.
  • The Dow and faith in football fall. The Dow Jones Industrial Average lost 54 percent of its value over a 15-month period in the financial crisis. “With mood reaching a negative extreme, researchers in late January 2009 announced more CTE findings in former NFL players,” Thompson says. The NFL continued a defiant tone, but the pressure for change was growing.
  • The NFL acts. In December 2009, the NFL conceded publicly that concussions can lead to long-term brain problems. Over the next few years, it settled a massive lawsuit brought by thousands of former players, began rule changes to discourage hits to the head, and announced a new sideline concussion assessment protocol. “From 2010-15 as mood trended positively, the NFL became more conciliatory toward former and current players,” Thompson says.
  • Market correction and more NFL unrest. Stocks headed down in late 2015 and so did the NFL’s image. That December, the movie Concussion detailed the NFL’s misdeeds. “Then in March 2016, the NFL faced head-injury heat again,” Thompson says, “both from the public and Congress.”

“If social mood trends negatively, it will likely expose football to more scandalous revelations,” Thompson says. “One area to keep an eye on is football equipment vendors and manufacturers. They could get hit with some big lawsuits.”

About Chuck Thompson

Chuck Thompson is a senior analyst at the Socionomics Institute (www.socionomics.net), a think tank dedicated to using data on social mood to understand and anticipate social trends. Thompson, who joined the Institute in 2010, has spent more than a quarter-century studying and writing about personal finance and cultural trends. He also served as a writer and editor in the radio and newspaper industries for eight years prior to making the jump to finance. His social mood research has addressed such topics as international affairs, war, movies, television, music, science and religion.

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 How to become a millionaire                                                            word count: 1,161

By Chris Hogan

 

So, you want to become a millionaire. You know your goal, but maybe it seems too far off in the distance, too improbable, too unattainable, for an everyday person like you to reach. You’ve seen the success stories on TV, but those people inherited their money, had high-paying jobs, or hit it big with the lottery. Maybe you find yourself thinking: If only I were that lucky.

 

Well, I’ve got good news for you. You can become a millionaire—and it has nothing to do with your family’s money or your education. It has everything to do with you.

 

If you follow these principles, you’ll be on your way to becoming a millionaire. Are you ready?

 

Steer Clear of Debt

From cars to clothes to houses to jewelry, you can get a loan for pretty much anything nowadays. There’s this idea floating around our culture that you should get what you want the moment you want it. Get it now, pay for it later. And pay more later.

 

But hear me say this: Debt is quicksand to your financial dreams. Every time you buy something on credit, you’re digging a deeper hole for yourself. That money you’re sending to lenders is money you could be putting toward your future!

 

Take the average car loan, which has a monthly payment of $523 and a term length of five years and nine months. If you were to invest $500 a month for five years instead, you could have $40,000. And look at this: If you invested that $40,000 for another 20 years, you could have almost $270,000! Now where’s that car in 25 years? Most likely in a junkyard.

 

Invest Early

In addition to steering clear of debt, investing early can help you become a millionaire.

 

If you start putting away $300 a month beginning at age 25, you could reach millionaire status by age 60—and be sitting pretty on a $2 million nest egg come retirement (age 67). That’s just $300 a month! If you waited until age 35 to start investing, you’d have to put away $800 a month to hit the million-dollar mark by age 60.

 

Let’s look at it a different way.

 

If you invested $300 a month for 40 years (age 25 to age 65), you could have $1.75 million. If you invested that $300 a month for 30 years instead (age 35 to age 65), you’d only have $651,400. You’d have to work an extra 10 years (to age 70) to hit $1 million. And you’d have to work until age 75 to hit $1.75 million.

 

Get Serious About Your Savings

If you want to become a millionaire, the percentage you invest is just as important as the actual act of investing.

 

The average personal savings rate in the U.S., including retirement savings and emergency funds, is 5.5 percent. If we apply that percentage to the median household income of approximately $59,000, it works out to $3,245 a year or around $270 a month. Invested over 30 years, assuming a 10 percent rate of return, that money could turn into $586,256. That number looks great, right?

 

It might, until you find out the average couple will need $280,000 for medical expenses in retirement, and that doesn’t include long-term care. If you subtract that amount from your investment total, you’d only have about $306,000 left. Can you live off that for two decades? It ends up being only $15,300 a year.

 

Let me give you a much better scenario. If you invested 15 percent of that $59,000 income, you would be putting away $8,850 a year or around $737 a month. Over 30 years, that could grow to $1.6 million, assuming a 10 percent return. And if you waited just five more years, you’d be sitting on over $2.3 million. That beats $15,300 a year, don’t you think?

 

Increase Your Income to Reach Your Goal Faster

When I talk about how to become a millionaire, people often say, "But Chris, I don’t make that much money. I can’t save enough." Let’s get something straight here: You don’t need a six-figure salary to become a millionaire. However, if you’re crunching the numbers and realize you still can’t put away the recommended 15 percent, you do need to increase your income so you can.

 

How do you do that? You can get a job that pays more. You can take on a second job temporarily. Or you can get training to increase your skills, demand, and earning potential.

 

For example, let’s look at the field of nursing. You can become a Nursing Assistant (CNA), Licensed Practical Nurse (LPN), Registered Nurse (RN), or an Advanced Practice Registered Nurse (APRN). Each of those jobs requires a different level of training and testing, and their salaries all vary. An LPN makes around $45,000 a year, while an RN makes around $70,000.

 

When you increase your skills and expertise, you can increase your salary.

 

Cut Unnecessary Expenses

As you work toward becoming a millionaire, you also want to make sure your money is being spent with intention. So, sit down and evaluate your expenses regularly. Look at your budgets from previous months to see where money may be leaking or where you could cut expenses. That’s money you could be investing and putting toward your 15 percent.

 

Remember, you control your expenses. You may not dictate how much you’re charged per watt of electricity, but you do control the thermostat!

 

Keep Your Millionaire Goal Front and Center

The steps to becoming a millionaire run counter to most people’s behavior, which means you’ll see friends and family going places, doing things, and buying stuff. And if you focus on what they’re doing, you could be in trouble financially. Just this year, a study showed that 57 percent of Millennials said they spent money they hadn’t planned to because of what they saw on social media. And 88 percent of them, along with 71 percent of Gen Xers and 54 percent of Baby Boomers, believe social media creates a comparison problem.

 

We live in a comparison culture. We buy stuff we don’t need to impress people we don’t even know. Who are you trying to impress? Seriously. It’s a good question to ask yourself when you’re tempted to buy something you don’t need. The people I know who have become millionaires didn’t get there by playing the comparison game. They stayed focused on their own goals and didn’t worry about what other people were thinking or doing.

 

Here’s my challenge to you: Instead of obsessing over what you don’t have, focus on the valuable but intangible gifts in your life—family and friends; your church; work that matters; the legacy you’ll leave your children. Those will bring you much greater and longer lasting joy than a new car or a destination vacation.

 

And know that it’s okay to still enjoy stuff. Just make sure it doesn’t derail your larger plan to become a millionaire!

 

About Chris Hogan

Chris Hogan is a #1 national best-selling author, dynamic speaker and host of The Chris Hogan Show. For more than a decade, Hogan has served at Ramsey Solutions, equipping and challenging people to take control of their money and reach their financial goals. His second book, Everyday Millionaire: How Ordinary People Built Extraordinary Wealth — And How You Can Too, releases in January 2019. You can follow Chris Hogan on Twitter and Instagram at@ChrisHogan360 and online at chrishogan360.com or facebook.com/chrishogan360.

 

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