Updates from Organizations - Government agencies - Advertise Various Artists

 

4 Ways to Make Your Customers

Less Sensitive to Price

Consumers historically have demanded affordable, high-quality products. And quite often, they’ve looked for bargains, or the lowest price possible without sacrificing quality.

In today’s ultra-competitive retail world, which faces cost-conscious customers who consider more buying options than ever before, those businesses are finding that price is usually the first factor customers consider before purchasing. An article in RetailDive noted: “Retailers’ top business challenge has long been – and continues to be – consumer price sensitivity.” A survey of retailers’ pricing strategies by Retail Systems Research showed consumers’ top issue is when they can find a lower price elsewhere.

And sometimes, the price can even drive them away from a brand they’ve favored. The Wall Street Journal reported that giants of the consumer goods industry are no longer safe bets for investors, partly due to price sensitivity among consumers.

“Price sensitivity is increasing,” says Larry Light, www.arcature.com), a global brand revitalization expert and co-author, with Joan Kiddon, of The Paradox Planet – Creating Brand Experiences for The Age of I.

“Customers are no longer willing to spend large premiums for many major brands. In a changing world, consumer goods giants must do a better job of understanding the price sensitivities of their brands. Price sensitivity is the ultimate measure of brand health.”

Light gives retailers four tips to reduce price sensitivity and make their customers buyers: 

• Build your brand. “Usually in the past, when faced with a multitude of similar products, people often fell back onto brand loyalty rather than risk a brand they don’t know as well at a cheaper price,” Light says. “But that’s not as true anymore. A brand’s price point that was viewed as a great value five years ago may not be as viable today. Has your brand value plateaued or regressed?”

• Focus on the quality, not the price. Studies have shown that online searches can increase price sensitivity, so it’s important to provide more information on company websites regarding quality. “Show ways your product has value outside of the price,” Light says. “Consumers generally want a useful, dependable product first. They want a brand they can trust. Compete on what you get for what you pay. Emphasize your strengths and don’t undersell your value.”

• Don’t compare your features with those of competitors. Getting into a feature-matching war with competitors can draw retailers away from their core strengths. “You want to retain your unique flavor,” Light says. “Point out differences by emphasizing what your features do for your customers. Tell your customers about the benefits of using your product or service, how it will help them. They don’t care about a list of features as much as they want to know how it will benefit them.”
• Remember: customer service is vital. This is a significant part of the added value, Light says, justifying paying a little more and winning over a price-sensitive customer. “The most efficient and reliable way to add value comes in the form of superior customer service,” Light says. “Pay attention to things like online support, exchange and return policies, delivery, and you’ll build and strengthen brand loyalty.”

“Price sensitivity is a real issue in today’s economy,” Light says. “More than ever know your niche, your audience, and make the benefits of the brand experience the main factor in the buying process. And, track customer perception of your brand’s price sensitivity. It is the ultimate measure of brand health.”

 

About Larry Light

Larry Light, a global brand revitalization expert, is the Chief Executive Officer of Arcature (www.arcature.com), a marketing consulting company that has advised a variety of marketers in packaged goods, technology, retail, hospitality, automotive, corporate and business-to-business, as well as not-for-profit organizations. Prior to consulting, Light worked on the advertising agency side as a senior executive at BBDO and CEO of the International Division at Ted Bates Advertising. He was global Chief Marketing Officer of McDonald’s from 2002-2005, where he was involved in one of the most recognized brand business turnarounds. From 2010 to 2014, Light was Chief Brands Officer of the global hotels group IHG.

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What Does Mailbox Money Have

To Do With Retirement?

 

Remember when you played Monopoly as a kid and itched for your turn to be the banker, dealing out all that cash to your friends who were investing in properties such as Park Place and Tennessee Avenue?

 

These days, some people are figuring out how to be the bank in real life to provide themselves with more stable and predictable retirement income.

 

Here’s how they do it: As an alternative to a 401(k) account or investing in the stock market, they become private lenders for people who are investing in real estate. And just as borrowers send monthly payments to a bank or mortgage company to repay the loan, these private lenders receive a monthly check in the mail as repayment with interest – mailbox money.

 

“Have you ever watched those TV shows where people are flipping houses?” asks Jadon Newman, CEO of Noble Capital (www.Noblecapital.com), a financial advisory firm.

 

“Private lending is how a lot of flippers are able to flip houses. They end up making a profit, but so do the people who loan them the money.”

 

The concept of private lenders fronting the capital for a real estate investment is called hard-money lending, and the loans are short-term – typically 12 to 18 months.

 

For some people, it’s a viable alternative to other means of investing.

 

“Real estate investment provides more certainty and predictability than many other forms of investment, especially the stock market,” says Newman, whose company matches private lenders with real estate investors.

 

“Nothing against the stock market, but there’s a lot of risk there.”

 

Newman says a few advantages to “being the bank” and becoming a private lender for real estate investors include:

• Low risk. Certainly, real estate has its risks, but those can be greatly mitigated if the projects are structured the right way. Newman says that when his company works with investors, the loans are written at 70 percent loan-to-value or lower, giving the investors 30 percent protective equity to insulate them against market volatility. “Since the investment is backed by a tangible asset, there is less speculation and, therefore, greater security,” Newman says.
• Steady cash flow. With fewer companies offering pensions, one problem many retirees encounter is they don’t have that monthly mailbox money coming in. Investors who act as private lenders do receive a check each month.
• Potential for good returns. Borrowers seeking hard money loans often do so because they can’t get conventional loans, or because the ability to obtain money is much quicker. As a result, hard money lenders can charge higher interest rates than what the rates would be for a conventional loan. For example, Newman says the investors he works with usually get a 6 to 8 percent return. “It’s a predictable, reliable return,” he says.

 

“The biggest worry people have in retirement is that they are going to run out of money,” Newman says. “That’s why it’s important to explore different ways to get a good return on your money, and a lot of people are finding that ‘being the bank’ puts them on the right side of the equation.”

 

About Jadon Newman

Jadon Newman is the founder and CEO of Noble Capital (www.Noblecapital.com). With more than 16 years of experience in the financial services industry, he specializes in retirement planning, real estate investment and asset management.

 

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After SIX months of being completely SOLD OUT of our first batch, my BioTrust partner Josh and I are very excited to announce that our breakthrough Ageless Glow™ skin rejuvenating serum is available once again... but hurry, our first batch sold out in a few days and this "second chance" opportunity likely won't last much longer. 
 
That's right, we’re searching for men and women who are “over 40” and suffer from visible signs of aging—like crepey “chicken skin” on your neck, face, arms, hands, and chest, crow's feet, laugh lines, sun damage, dark spots, or bags under your eyes. If you meet this criteria, please read this email completely and reply immediately. Inventory is very limited, and I'm certain all of our new bottles will be claimed within a few hours.

You see, for the last three years, there is one product that our newsletter subscribers have been DEMANDING over and over again: a science-backed, NATURAL anti-aging serum that truly works to quickly revitalize aging skin to a youthful, taut, smooth, and glowing condition

For years, we’ve promised a full release of this product, but we ran into big challenges, and have been sold out for far too long. For that we apologize, and we hope we can make it up to you today.

The truth is, we originally went through 23 prototypes of Ageless Glow™ over the years, and my family, some of our BioTRUST team members, and I have all been real-life guinea pigs for the product.
 
But to be honest, until earlier this year, I was going to cancel this product launch because we couldn't come up with a NATURAL anti-aging serum that truly worked and demonstrated a dramatic reduction in visible signs of aging in as few as 7 days or less.

In fact, Josh's mother Barb is a Registered Nurse in Iowa, and here was her reply after trying prototype #23:

“Josh, okay… WOW! Your sisters and I all LOVE this version. It’s nearly odorless and isn’t oily. I used it for only a week on half of my face, and there is a very noticeable difference in my wrinkles. One side of my face looks younger, but the other… like an old leather purse. Now I’ve got to even it out. I even used it on my ‘turkey neck’ and saggy arm skin, and all of it is noticeably lifted, firmer, and tighter. Can I use this on my upper cleavage area to clear up the sun damage? Please send more. I want your dad to use it. He’s looking old as dirt!” —Love Mom

(Yes, Josh's mom is now forcing his father to use Ageless Glow™ daily… and he’s getting great results, too. So is Josh at age 44. There’s nothing wrong with guys wanting to look and feel younger, too.)

So, after three years, we were FINALLY on to something BIG with prototype #23, and it’s not just our families confirming the results. It’s backed by a great deal of scientific studies conducted on REAL people like YOU and I to boot.

This is why 6 months ago we FINALLY gave our team at BioTRUST the green light to make our first 1,000-bottle pilot run of this amazing anti-aging serum Ageless Glow™ and take it through our industry-leading Quality Control Testing and GMP-certified manufacturing process so it becomes "BioTRUST Approved and Certified."

And even better, my Inventory Director, Scott Young (fitting last name for this product), just informed me that our second limited production run of Ageless Glow™ will be received at our warehouse today, and we will be packing up shipments for anyone who missed out the first time, along with everyone who has been waiting patiently for more to arrive so they can re-order!

But before we get into the exciting details of what’s in Ageless Glow™, I want to first share what’s NOT.

The truth is, most of today’s top-selling, celebrity-endorsed anti-aging serums are stuffed with potentially toxic ingredients like parabens and phthalates, which are often hidden and not listed in their formulas. Unknowingly, good folks from around the world are lathering these toxins all over their faces and bodies, which can result in a whole host of adverse effects.

For example, in a recent article published in the Washington Post, health columnist Jill Adams wrote, “Phthalates and parabens can interfere with the body’s hormones, most notably reproductive hormones such as estrogen and testosterone. The possible health risks could include chronic diseases, cancers, and a host of developmental disorders and fertility problems...”

What’s more, parabens appear to be potent inhibitors of mitochondrial function. The mitochondria are often described as the “powerhouses” of cells, as they are responsible for creating energy from the food we eat and store. Without proper mitochondria function, you feel tired and lethargic even when you get enough sleep. (Sound familiar?)

What’s more, phthalates can impair thyroid function which can lead to increased fat storage. Are you eating right and exercising but still can’t lose weight? Maybe it’s because of the phthalates hidden in your favorite products.

What’s more, parabens appear to be potent inhibitors of mitochondrial function. The mitochondria are often described as the “powerhouses” of cells, as they are responsible for creating energy from the food we eat and store. Without proper mitochondria function, you feel tired and lethargic even when you get enough sleep. (Sound familiar?)

I would NEVER let my mom or family members use products that had these dangerous ingredients.

Now that you know what’s not in Ageless Glow™, you may very well be wondering what is. For starters, Ageless Glow™ is a completely non-GMO, hypoallergenic formula that’s safe for sensitive or oily skin, and it’s made with only the finest natural ingredients and does not clog your pores or cause acne.

Even more, you can feel good about using Ageless Glow™ because:

*It contains safe and effective ingredients, which are free from toxicity and contamination concerns, and it is not tested on any animals.
*It has transparent labeling, and all ingredients are fully and accurately disclosed.
*It is free from toxic fragrance blends, synthetic fragrances, and dyes.
*It is manufactured in a top-tier GMP-certified facility.
*It undergoes rigorous testing for and is free from contaminants and potentially dangerous bacteria, molds, yeasts, and fungi.

So now we know Ageless Glow™ is safe, but is it truly effective at overcoming the primary causes of aging skin? I’m talking about:

1. The loss of collagen, which results in wrinkles and lines
2. A decrease of elastic fibers in connective tissue, which causes drooping and sagging skin
3. Sun damage and discoloration
4. Dehydration, which leaves the skin looking crepey, dry, and itchy

You bet it is!

The secret to Ageless Glow™ is in its FOUR breakthrough, science-backed, NATURAL ingredients, which help lift your skin while reducing the visible signs of aging—starting in just the first 7 days. BioTRUST’s expert product developers have literally scoured the globe to find and purchase these powerful anti-aging ingredients.

Let’s review the effectiveness of each of these now:

1. MAJESTEM™ – It Lifts Sagging Skin

MAJESTEM™ is an extract of Leontopodium alpinum, or Edelweiss, a rare herb that grows on mountain ranges in the Pyrenees, the Alps, and the Himalayas. It is a rare and strictly protected plant, and because of its unique star-like appearance, it is often called The Queen of the Mountain.

Traditionally, Edelweiss has been used in folk medicine to help control key biomarkers of aging, and recent research has shown that concentrated extracts possess powerful protective effects associated with signs of premature aging from sun exposure (i.e., photoaging) and more including:

*Providing visible face and neck lifting action
*Tightening sagging neck skin
*Lifting the cheeks
*Smoothing out crow’s feet wrinkles
*Combatting against oxidative stress (e.g., pollution, UV radiation)

In a series of clinical studies, 34 women (ages 41 – 71), who presented visual signs of aging (like saggy skin on their necks and faces and crow’s feet wrinkles), applied a cream containing 2% MAJESTEM™ (the same amount in Ageless Glow™) twice daily on their faces and necks for 6 weeks.

After just 3 weeks, the researchers found that sagging skin on the women’s neck significantly tightened, sculpting and restoring a youthful neck line.

After 6 weeks, they found that the women’s cheeks had been lifted and their tear troughs (i.e., “eye bags”) had been reduced. What’s more, the researchers also reported that the women’s crow’s feet wrinkles had been significantly reduced and smoothed out.

Pretty incredible results in a short amount of time!

In a separate 3-week study, 106 volunteers used MAJESTEM™ and reported these results:

*86% of the participants reported softer skin
*83% reported more comfortable skin
*82% said they would you MAJESTEM™ again
*79% of the participants said they were satisfied overall
*74% said that they felt their skin was more moisturized
*67% reported that their skin felt firmer and more toned

Amazing results over just 3 weeks!

The next ingredient in Ageless Glow™ is…

2. SENESTEM™– The Collagen Stimulator

SENESTEM™ is an extract of Plantago lanceolata (Plantain), a perennial plant from Eurasia with oval, ribbed short-stemmed green leaves. Research indicates its collagen-synthesizing effects help:

*Reduce visible signs of aging and smooth the skin
*Improve skin density and thickness
*Brighten age-related pigment spots

In a placebo-controlled study, 56 women with visible signs of aging (including loose skin and pigmented age spots) applied a cream containing 2% SENESTEM™ (the same amount in Ageless Glow™) to their faces and the back of their hands twice daily for two months. Compared to the placebo group, in as little as one month, the researchers found that the participants using SENESTEM™ experienced:

*Significant improvements in skin firmness, thickness, and elasticity on the back of their hands
*Significant smoothing of crow’s feet wrinkles
*Significant reductions in pigmented age spots on their hands

Next up in Ageless Glow™ is…

3. Squalane—Nature’s Greatest Moisturizer

Squalene is an oil produced naturally in the body. It’s key to having supple, young-looking skin that is soft to the touch. However, squalene production decreases naturally with age, slowing down drastically after age thirty, resulting in dry, wrinkled skin.

In a study published in the Journal of Dermatological Science, researchers from the Department of Dermatology at Juntendo University in Tokyo found that application of a squalene-based skin rejuvenator dramatically increased hydration and improved skin barrier function.

This is why we added squalane to Ageless Glow™; it’s a super moisturizer that absorbs quickly without a greasy film, leaving your skin glowing and soft to the touch.

4. Sodium Hyaluronate—The Wrinkle Eraser

Sodium Hyaluronate (SH) has been added to Ageless Glow™ because it’s been shown to hydrate the skin and accelerate the repair of damaged skin. In fact, one gram of SH can hold up to 6L of water! It soaks up moisture like a sponge.

As a result, SH users often report that it “plumps” the appearance of wrinkles, leaving smooth skin behind.

In a randomized, double-blind, placebo-controlled study published in the Journal of Cosmetic Dermatology, 40 healthy female participants showing mild to moderate signs of skin aging applied a topical SH-based cream or a placebo to their faces once daily for 30 days. After just 7 days of application, there were significant reductions in skin sagging on the face and cheek bones as well as decreases in wrinkle depth and volume. After 30 days, wrinkle volume decreased by 26.3% and wrinkle depth decreased by 21.8%.

Wow! Wrinkle volume decreased by over 26% in just 7 days! The study participants got incredible results.

Now It’s Your Turn!

These studies show impressive results with the natural ingredients found in Ageless Glow™. We know the ingredients work in studies and in the lab, and even better, the first round of "real world" feedback from users just like you is in, with rave reviews!

"People I have not seen in several years are telling me I look GREAT!  And I have only been using Ageless Glow for a couple of weeks... amazing!" -  Justine Browne
 
"Love, love, love your Ageless Glow! I will be ordering more as soon as it becomes available again!" - Christy Algoso-Nannis
 
"Ageless Glow has helped decrease wrinkles more than any other product I have used in the past and I love that it is not greasy at all!" - Share Saenger
 
"I can see a big difference in my skin face, neck, hands, arms, and brown spots... before long all my wrinkles are going to be gone!" - Mary Justice
 
"I was surprised at how instantly hydrated my skin felt.  Thanks Ageless Glow!" - Thomas Collins
 
"My skin is brighter and smoother, and I feel energized every time I apply Ageless Glow.  Love the product." - Donald Humphrey
 
"The frangrance smells wonderful and I love the way it makes my skin look and feel.  Ageless Glow has helped me get my youthful skin back!" - Cheri McClanahan

And now with more in stock, you can can join them and be one of the very first to try and benefit from this amazing new anti-aging serum!

Here is how it works:

1. Be one of the first to secure your order of Ageless Glow™ today at the special discount link below.

2. Ageless Glow™ is shipped in a sealed airless pump container. Once it arrives, apply it twice daily—once in the morning (before applying makeup) and once at night—to your face, neck, hands, arms, chest, or wherever fine lines, wrinkles, dark spots, or photoaging occurs.

3. After 30 days of use, please shoot us an email with your results so we can continue to get the word out about the remarkable skin rejuvenating, anti-aging effects of Ageless Glow!

And it's very likely that you'll want to email us earlier... After all, Ageless Glow has been shown to produce results you can see and feel in as little as 7 days… with even greater results occurring over continued use.

What’s more, Ageless Glow™ is nearly odorless with only a subtle, fresh scent from a bouquet of natural, nontoxic ingredients, including orange peel oil, sunflower seed oil, Rosa canina flower oil, cranberry seed oil, and jojoba leaf extract. So you don’t have to worry about a strong scent.

By now you may be curious about the price of Ageless Glow™, and that's a good question. When this product is released on our main website later in 2018, it will be listed at $79.

If you are familiar with elite anti-aging creams, this is a very attractive price point for a natural, premium anti aging serum that really works.

What’s more, if you compare this price to expensive and potentially dangerous cosmetic procedures like face or neck lifts, chemical peels, injections and laser treatments it’s a far safer (and MUCH less expensive) solution.

However, if you are one of the first to order before our limited second shipment sells out, you can get Ageless Glow™ today at up to $30 OFF the regular price, while supplies last.

Again, the price for a full 30-day supply will be $79, but today you will have the opportunity to invest just $49 per airless pump container as a VIP subscriber, saving up to $30 and nearly 40% per bottle, and we will even include FREE SHIPPING within the United States.

However, to avoid disappointment, you're going to need to act right away. I'm not kidding when I say we only have a relatively small amount of this second production run, and this announcement is going out to over 2 million readers.

Once it's gone, a “sold out” notice will appear at the link below, and we will not be getting more in until the end of the year, when we can obtain enough of these rare ingredients to do a larger production run.

With that in mind, here’s what to do now:

Simply click on the special VIP link below and select the number of containers of Ageless Glow™ you want to order to use on all your trouble areas.

Because of the limited supply and discount, each participant is only allowed to order a maximum of 3 containers. If you use Ageless Glow™ only on your face, one container will last 30 days.

However, if you want to use it on other areas, like your arms, necks, upper-chest, or hands, you’re going to need to get 2 or 3 containers for a 30-day supply. What’s more, as mentioned, Ageless Glow™ will sell out again this week and we won’t be getting more in until early 2018... so it makes sense to stock up today so you have enough to last you for continued use and even more impressive results.

Again, this breakthrough natural formula is only available at a $30 discount with FREE shipping to VIP readers of this email. Ageless Glow™ is not available at our regular website or anywhere else online.

In the end, the research-backed ingredients in this skin rejuvenating serum translates to ALL of these incredible benefits for you. Ageless Glow™…

*Reduces the appearance of fine lines and wrinkles starting in just 7 days
*Tightens sagging neck, arm, and cheek skin
*Smooths out crow’s feet and laugh lines
*Protects the skin against oxidative stress (e.g., pollution, UV radiation)
*Improves skin density and thickness
*Minimizes visible signs of photoaging and age-related pigment spots and dark circles
*Firms, tones, and hydrates
*Promotes smoother, more youthful-looking skin
*Is a completely non-GMO formula made with natural ingredients
*Is FREE from parabens, phthalates, and sulfates
*Is FREE from synthetic dyes and fragrances
*Has NOT been tested on animal
*Is a hypoallergenic formula approved for sensitive skin
*Won’t clog pores
*Is virtually odorless
*Is Mom-approved (my mom, that is. She’s looking so much younger at 71 and so is dad at 76!)

To begin experiencing the premium age-defying benefits of Ageless Glow™ for yourself, simply click on the special link below and select the number of containers you want shipped right now:

==> Get Ageless Glow™ at $30 OFF + FREE Shipping When You Order Today

And of course, just like with all BioTrust products, you're always protected by our industry-best 365-Day Satisfaction Guarantee where you can get a refund of even empty containers if for any reason you aren't satisfied—up to a full YEAR after securing your order today!

I’m incredibly confident that you will see and experience the dramatic anti-aging, skin rejuvenating, and lifting benefits of Ageless Glow™ that we want to make it one of the easiest decisions you've ever made to try this premium formula without delay.

Act now to secure your savings on this brand new super age-defying breakthrough:

==> Get Ageless Glow™ at $30 OFF + FREE Shipping When You Order Today

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