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Like many firms, auto lenders are (or should be) increasingly focused on their mobile apps, because a well-designed mobile app has become one of the most critical drivers of customer satisfaction for those taking out auto loans.

That’s according to J.D. Power’s 2018 U.S. Consumer Financing Satisfaction Study, the release for which is now out:

https://www.jdpower.com/business/press-releases/2018-us-consumer-financing-satisfaction-study

The annual study was significantly redesigned based on industry input to capture the full auto finance customer journey throughout the shopping, origination and servicing processes. The study measures overall customer satisfaction in five factors (listed alphabetically): billing and payment process; mobile app experience; onboarding process; origination process; and website experience. Satisfaction is calculated on a 1,000-point scale.

Following are key findings of the 2018 study:

• Mobile app is biggest driver of satisfaction when customers experience all five aspects of the auto loan process: Overall, 23% of auto loan customers indicate completing a loan application digitally (website or mobile app). Among that group of customers, overall satisfaction scores are 55 points higher than among those who complete an application via traditional paper or verbal means (884 vs. 829, respectively). When loan customers use a combination of website and mobile app for all facets of the loan application, onboarding and payment process, mobile app accounts for 32% of the overall satisfaction score, making it the single largest factor in the customer satisfaction equation.

• Auto shoppers look online for financing options: Nearly half (47%) of auto loan customers shopped online for vehicle financing prior to visiting a dealership. Within that group, 42% selected an indirect financing option offered by their dealer and 12% selected direct financing through a financial institution. Overall satisfaction scores are highest among customers who secured direct financing outside the dealership (867) and among those who shopped ahead of time but selected the dealer-offered option (857). Satisfaction scores are lowest among passive shoppers who did not research a loan online prior to visiting the dealership (833).

• High levels of satisfaction among auto loan mobile app users: Overall satisfaction is high among customers currently using auto-finance apps (874); however, customer use is generally limited to monthly transactions. There is an opportunity to extend auto finance mobile app capabilities to features desired by customers, thus providing greater value.
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• BRIGHTON RESORT TO OPEN THURSDAY - NOVEMBER 15TH 2018

  Brighton, Utah. November 13th, 2018- Brighton Resort will open on Thursday, November 15th, 2018 at 9:00 am. With recent snowfall combined with extensive snowmaking, Brighton Resort will be offering a base averaging between 10-20 inches on 5 runs serviced by 2 lifts.

  For opening day, Brighton Resort will offer “Top to Bottom” skiing & snowboarding from the Majestic and Explorer lifts. Operating with limited terrain the following runs will be open & groomed: Explorer, Hawkeye Access, Scout, Shoulder to Lower Majestic and Mary Back. A limited terrain ticket rate is available at $48 for ages 11 and up. Kids 10 and under ski free with paying adult. Brighton Resort will also limit the amount of tickets being sold to avoid over crowding the slopes.
   
  Ticket windows open at 8:30 a.m. For more information, call 801.532.4731; or the Snow Report Hotline choose 801.532.4732 ext. #2 or visit: www.brightonresort.com
   

  About Brighton Resort

   

  Brighton Resort, Top rated by Transworld Snowboarding and Ski Magazine in the categories of Snow, Accessibility, Value and Terrain Parks is one of Utah’s most accessible resorts offering frequent public bus transportation from many points in downtown Salt Lake City and park & ride lots around the valley. Located at the highest point of Big Cottonwood Canyon, Brighton Resort averages over 500” of snow annually with over 1050 acres and 1,875 vertical feet of ski-able terrain.  Brighton is Utah’s only resort that can boast 100% of its terrain is accessible by high speed quads making for less traversing and more skiing. With 22 runs on over 200 lighted acres, Brighton Resort offers the most night skiing terrain in Utah. Visit Brighton Resort and find out why families come back year after year for the best conditions and terrain for all ages and skill levels.

  See you on the slopes!

   

Salt Lake City Council to vote on an ordinance regulating the commercial sale of pets

WHAT:   The Salt Lake City Council will hear a proposed ordinance to codify the regulation of the commercial sale of dogs, cats and rabbits.

WHEN:  Tuesday, November 13 at 7 p.m.
Agenda: https://www.slc.gov/council/agendas
Item is F1/Ordinance: Limitations on the sale of dogs, cats, and rabbits at commercial animal establishments.  

WHO:    Salt Lake City Council

WHERE:   Council Chambers
451 South State Street, Room 315
Salt Lake City, UT  84111

WHY:   Salt Lake City determined that it is in the best interest of the public health, safety, and welfare of the City to prohibit the sale of any dog, cat, or rabbit in any pet shop, retail business, or other commercial establishment located in the City of Salt Lake, unless the dog, cat or rabbit was obtained from a city or county animal shelter or animal control agency, a humane society, or a nonprofit rescue organization.

“We applaud Salt Lake City for taking a stand against the pet overpopulation and homelessness problem,” said Gene Baierschmidt, HSU executive director. “Documenting the source where a pet comes from will help decrease the irresponsible and inhumane commercial breeding of puppies, kittens and bunnies to be sold for profit, and consequently, reduce the number of these animals entering the shelter system.”

Media Contact: Deann Shepherd: cell 801-747-9136, deann@utahhumane.org

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About the Humane Society of Utah

The Humane Society of Utah is dedicated to the elimination of pain, fear and suffering in all animals. Since 1960, the HSU has been sheltering homeless animals, fighting cruelty and neglect, and creating an environment of respect, responsibility, and compassion for all animals across the state of Utah. HSU is the largest open-admission private animal shelter in the state, and welcomes any companion animal that can legally be admitted. As a member of the No-Kill Utah (NKUT) Coalition, the HSU works hard to ensure that every healthy and treatable pet that enters the facility will be placed into a loving home. The Humane Society of Utah is a local, private 501(c)(3) nonprofit organization that does not receive any state tax dollars or government funding. HSU is funded by the voluntary contributions of individuals, businesses and foundations. Read more about the HSU online at www.utahhumane.org.