DISRUPT FESTIVAL
Kicks Off This Friday, June 21st
With Performances From:
The Used, Thrice, Circa Survive, Sum 41,
The Story So Far, Atreyu,
Sleeping With Sirens, Meg & Dia and more,
in select cities
Tickets On Sale Now At RockstarDisrupt.com
June 20, 2019 - Prepare yourselves, North America. In just a matter of days, The Rockstar Energy Drink DISRUPT Festival will be shredding across the continent, bringing a brand-new music experience to rock fans in 25 lucky cities in the U.S. and Canada.
Featuring some of the biggest bands in rock as well as the genre's rising stars, the touring festival kicks off this Friday, June 21st in Dallas, TX at the Dos Equis Pavilion. The tour features unique line-ups in each city, with performances varying from artists including The Used, Thrice, Circa Survive, Sum 41, The Story So Far, Atreyu, Sleeping With Sirens, Andy Black, Four Year Strong, Memphis May Fire,
Trophy Eyes, Meg & Dia, Juliet Simms and Hyro The Hero.
Please visit rockstardisrupt.com for tickets and full line-up details by city.
Fans will be immersed into a full-day interactive experience where they will not only be able to see some of their favorite bands live, but will also be exposed to the latest in lifestyle brands and pop-up activations. Unlike most other festivals, there will only be one band performing at a time, avoiding conflicting set times and allowing fans to experience the full lineup in one rock-filled day.
The event will start on an outdoor stage on festival grounds with surrounding activations before shifting into an amphitheater setting around sundown allowing for larger stage productions as well as comfortable seating options for fans. Concert-goers will get the best of both worlds with a festival environment during the day as well as a high-production amphitheater concert at night from some of the most exciting live performers in the rock scene today.
Fans who bring any empty 16 ounce can of Rockstar Energy Drink to recycle at the main gate will have the opportunity to skip the line and be entered to win a signed festival guitar and exclusive meet & greet with festival headliners.
Rockstar Energy Drink DISRUPT Festival Dates
June 21 - Dallas, TX @ Dos Equis Pavilion
June 22 - Austin, TX @ Austin360 Amphitheater
June 23 - The Woodlands, TX @ The Cynthia Woods Mitchell Pavilion presented by Huntsman
June 25 - West Palm Beach, FL @ Coral Sky Amphitheatre at S. Florida Fairground
June 26 - Tampa, FL @ MIDFLORIDA Credit Union Amphitheatre at the FL State Fairgrounds
June 28 - Atlanta, GA @ Cellairis Amphitheare at Lakewood
June 29 - Charlotte, NC @ PNC Music Pavilion
July 2 - Syracuse, NY @ St. Joseph's Health Amphitheater at Lakeview
July 3 - Toronto, ON @ Budweiser Stage
July 5 - Mansfield, MA @ Xfinity Center
July 6 - Holmdel, NJ @ PNC Bank Arts Center
July 7 - Hartford, CT @ XFINITY Theatre
July 9 - Bristow, VA @ Jiffy Lube Live
July 10 - Clarkston, MI @ DTE Energy Music Theatre
July 12 - Tinley Park, IL @ Hollywood Casino Amphitheatre
July 13 - Thornville, OH @ Legend Valley
July 14 - Noblesville, IN @ Ruoff Home Mortgage Music Center
July 15 - Maryland Heights, MO @ Hollywood Casino Amphitheatre
July 17 - Denver, CO @ Fiddler's Green Amphitheatre*
July 20 - Irvine, CA @ Five Point Amphitheater presented by Mercury Insurance
July 23 - Auburn, WA @ White River Amphitheatre
July 24 - Boise, ID @ Ford Idaho Center Amphitheatre
July 26 - Chula Vista, CA @ North Island Credit Union Amphitheatre
July 27 - Phoenix, AZ @ Ak-Chin Pavilion
July 28 - Albuquerque, NM @ Isleta Amphitheater
*not a Live Nation date
DISRUPT is presented by Live Nation and Synergy Global Entertainment, Inc. (SGE).
About Rockstar Energy Drink
Rockstar Energy Drink is designed for those who lead active lifestyles - from Athletes to Rockstars. Available in over 20 flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the active Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. For more information visit: www.RockstarEnergy.com
Find us at:
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
About Synergy Global Entertainment, Inc.
Orange County, California based Synergy Global Entertainment, Inc. (SGE) is one of the world's premier music festival production companies. SGE events include music and lifestyle festivals across a variety of genres and interests, with over 100 major festival dates planned for 2019. SGE produces or co-produces Back To The Beach; Big Adventure; Driftwood; ID10T Music Festival + Comic Conival; Knotfest; Lost Lands (Your EDM Best Festival of 2017 and Noiseporn 2017 Festival Of The Year); Moonrise Festival; MUSINK; Ohana Dana Point; Sabroso Taco, Craft Beer & Music Festival; Surf City Blitz; 92.3 WCOL Country Jam + Campout; Scallywag!, and more. In addition, SGE co-produced the Rockstar Energy Drink Mayhem Festival and the worldwide Rockstar Taste of Chaos, and created and produced the Identity Festival, Oddball Comedy and Curiosity Festival, and Rockstar Energy UPROAR Festival. This year's SGE-affiliated events are projected to sell over 1.2 million tickets. In addition to festival production and promotion, SGE's in-house sponsorship agency procures and executes a multitude of partnerships in varying forms for global brands, top-tier artists, international booking agencies and more. www.sgeworldwide.com
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For More Information:
https://www.facebook.com/rockstardisrupt
https://twitter.com/rockstardisrupt
https://www.instagram.com/rockstardisrupt/
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Nine Companies That Got Brand Right
In a world full of noise and endless options, it's tough to earn customer loyalty.
Lindsay Pedersen says the answer is to forge a strong brand strategy
and let it drive every move you make.
Seattle, WA (June 2019)—It's tougher than ever to grab and hold customer attention. People are overwhelmed by messages flying at them from all directions, and it's easy for yours to get drowned out. Plus, there are more options than ever, and online retailers have made it easy to pick the lowest price (with decent reviews) and be done with it.
Don't want to become a commodity? You'd better get brand right.
"Many companies ignore brand, but that's a huge mistake," says Lindsay Pedersen, author of Forging an Ironclad Brand: A Leader's Guide (Lioncrest Publishing, April 2019, ISBN: 978-1-544-51386-7, $27.99). "A compelling brand strategy is the best way to earn customer loyalty."
She says the best brand strategies must meet nine criteria. Here, she identifies them and some real-world examples of companies that get them right:
BIG: Your brand promise must be big enough to matter. This is the space you own in your customer's head. Make it a big space, a big promise. This will create value for both your customer and your business. By mattering to your customer, you fuel a business that matters.
EXAMPLE: Salesforce enables leaders to grow their businesses faster. This is a large and resonant promise for Salesforce's target customer. A less big alternative might have been "track customer communication carefully" or "largest storage capacity among CRM solutions." With its big promise, Salesforce is a beloved brand with a tremendous market capitalization.
NARROW: It must be narrow enough to own. While your brand positioning must be big enough to matter, it also must be narrow enough for you to dominate. Choose a positioning you uniquely can own—one where you are not just better, but you are different.
EXAMPLE: Dollar Shave Club chose a meaning narrow enough to own. They unabashedly targeted millennial males not loyal to the status quo way of buying shaving materials. With a subscription-based razor delivery model, Dollar Shave Club outflanked Gillette by not distributing through traditional retailers.
ASYMMETRICAL: It must use your lopsided advantage. Promise and deliver from your place of dramatically asymmetrical strength. (It's asymmetrical because your edge comes not from being medium-good at a lot of things, but from being excellent at one thing.) Your positioning must pinpoint precisely what only you can bring to your customer that others cannot copy.
EXAMPLE: GORE-TEX has an asymmetrical advantage in waterproof fabrics. By inventing and patenting the technology for their fabric in 1969, they claimed the gold standard in waterproof fibers. As a result, GORE-TEX waterproof fabric is used in products manufactured by Patagonia, L.L. Bean, Oakley, Marmot, and The North Face (to name just a few).
EMPATHETIC: It must address a deeply relevant and meaningful need. Your positioning must genuinely have your customers' interests at heart. Ironclad brands genuinely care about their customers and seek to serve them with authenticity.
EXAMPLE: Airbnb empathetically addresses a large and previously unserved desire. Based on a promise to "belong anywhere," Airbnb marries two deep, human needs: the need to belong and the need to feel safe in parts of the world beyond our experience. The Airbnb promise is meaningful for guests, who get to experience a new place through the lens of a local, and hosts, who get to share their world with someone they'd otherwise never get to know.
OPTIMALLY DISTINCT: It must strike a balance between familiar and novel. Your brand positioning must be recognizable enough that your customer can easily grasp it, and yet new enough that it breaks through clutter and sparks intrigue. Familiarity gets you into the customer's mind, while novelty attracts the customer's attention.
EXAMPLE: Chobani yogurt blends the distinctness of Greek-style yogurt with the familiarity of mainstream American yogurt. Fage had made the mistake of being very different—an unintuitive-to-pronounce name ("Fah-jay"), large cartons, plain whole milk SKUs—and never broadly tapped Americans' yogurt-eating. Mainstream American brands like Yoplait had become ho-hum, uninteresting—overly familiar. Chobani blended familiar (traditional American fruit flavors and single-size servings) with novel (Greek yogurt's thick texture), growing it to be one of the largest in the yogurt category.
FUNCTIONAL AND EMOTIONAL: It must serve the customer on both functional and emotional levels. Your offering must be at the critical intersection of your customer's heart and mind. If it's only emotional, they might not believe it. If it's only functional, they won't bond with it or be loyal to it.
EXAMPLE: Etsy gets it just right by promising "something real from a real person"—an ideal intersection of functional and emotional. They bring the functional benefit of making it easy to find makers of what you need along with the emotional, soul-satisfying payoff of buying from a real artisan. It is functional enough to assuage the mind and emotional enough to capture the heart. In contrast, Microsoft Office is a brand that is overly functional—it is all about the product's features and does nothing for your heart. And Jaguar is a brand that is too emotional—while the heart loves style and luxury, the mind can't accept that it requires frequent repairs.
SHARP-EDGED: It must entail a single, sharp-edged promise. Your brand positioning must be simple and singular. It should be ridiculously clear to customers what you do and don't promise. Focus on that specific benefit, with all you do and say supporting that single idea.
EXAMPLE: Let's look at a few well-known car brands. When you say Volvo, I say safe. When you say Prius, I say fuel-efficient. When you say Jeep, I say fun. None of these brands overextend into being sporty, prestigious, or fast. It's clear both what they do and what they don't do. But when you say Buick, it doesn't mean much. That's a brand without sharp edges.
HAS TEETH: It must be demonstrably true. Your positioning must offer compelling, granular, concrete proof that it will deliver on its promise. It need not only be true, but demonstrably true. This helps customers believe it, trust it, and engage with it.
EXAMPLE: Plenty of insurance companies pitch a savings advantage. However, only Geico's promise to save you money on car insurance is extremely specific, with numerical, relevant facts to back it up: "Fifteen minutes could save you 15 percent or more on car insurance." Fifteen minutes is fast, but not so fast that it's not believable. Fifteen percent is substantial, but does not sound like an overpromise. The matching of "15 minutes" with "15 percent" makes the promise memorably specific.
DELIVERS: You must deliver on your brand promise across everything you do, from big to small, from new customer to loyal customer—consistently. You don't just nail the letter of the promise, but the spirit of the promise.
EXAMPLE: Zappos promises world-class customer service, and they deliver on that consistently and across all dimensions. They hire people for their customer service ethic. Their processes are set up to reward creative, above-and-beyond ways to delight customers. They will get your merchandise to you in 24 hours. They provide free shipping both ways. Even their boxes are a treat to open. They deliver excellent customer service in spades.
"For a brand to meet these criteria, leaders must make difficult choices and trade-offs," says Pedersen. "It can feel scary to decide so boldly and shine a spotlight on what you have selected. Yet choosing is what separates good leaders from great leaders, what separates flash-in-the-pan businesses from the ones that endure for generations."
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About the Author:
Lindsay Pedersen is the author of Forging an Ironclad Brand: A Leader's Guide. She is a brand strategist, board advisor, coach, speaker, and teacher known for her scientific, growth-oriented approach to brand building. She developed the Ironclad Method for value-creating brands while working with billion-dollar businesses like Starbucks, Clorox, Zulily, T-Mobile, and IMDb, as well as many burgeoning start-ups. Lindsay lives in Seattle with her husband and two children.
For more information, please visit www.ironcladbrandstrategy.com.
About the Book:
Forging an Ironclad Brand: A Leader's Guide (Lioncrest Publishing, April 2019, ISBN: 978-1-544-51386-7, $27.99) is available at bookstores nationwide and from major online booksellers.
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Phaze Concrete is always up on the latest technological advancements in construction and today, they are sharing their finds.
CEDAR CITY, UTAH, USA, June 20, 2019 /EINPresswire.com/ -- Technology is a constant throughout most industries, worldwide. Whether the technology is strictly digital, or it consists of what some would consider old-world, technology is everywhere. It is responsible for helping people do their jobs efficiently, but it is also responsible for keeping people safe. (This safety provision that technology provides is often true for both the construction workers and the public.)
Therefore, Phaze Concrete is exploring the technological advancements that are being implemented throughout the construction industry. From safety to higher productivity, technology is offering a lot of innovation to the field. Here are some of the technological advancements that are helping reshape the construction industry.
AI Innovation
Artificial Intelligence (AI) is a technological advancement that is infiltrating a large portion of the construction industry. AI is revolutionizing the capabilities of every stage of construction. AI is providing data that has never been possible and offering real-time project advancements that help supercharge timelines. Having machines perform tasks and be able to learn on the job offers an extra-set of hands to construction workers. Plus, sending the machines into dangerous areas instead of people helps make the job safer, less stressful occupation.
Virtual Reality
Virtual Reality is starting to offer genuine opportunities for companies. Construction is only one of the many industries that reaping the benefits of Virtual Reality. Now, construction companies can manage blueprints in real time. Plus, construction companies can even see their vision come to fruition in a digital incarnation long before they break ground.
Additionally, Virtual Reality is a wonderful tool for training and innovation. The best part, though, is that Virtual Reality is only getting more advanced and therefore, more useful.
Drones and Autonomous Machines
Drones and autonomous machines (such as self-driving cars) are everywhere. It appears personally and professionally; everyone is excited for the possibility that such technological advancements offer. However, while many industries are dreaming of ways that these vehicles will someday make their lives easier, construction uses it. While there might not be self-driving cars, exactly, drones and autonomous machines are extremely helpful for construction projects. Drones, especially, can give companies eyes on places they would not normally be able to see. Autonomous machines provide a vehicle to get to and work in areas that are less-than-favorable for humans.
All of this helps production, yes. Yet, more importantly, this technological advancement is crucial to making the work areas safer and more informed. This is good news for the construction companies and everything that surrounds their projects.
In summation, Phaze Concrete, along with most of the construction industry is happy to embrace technology advancements. Phaze Concrete is constantly looking to stay current on different ways to help their employees and their clients. Using the latest technological advancements are usually the best way to ensure businesses are being the most efficient in their field. That is an aspect that Phaze Concrete strives for on a daily.
