February 12, 2018 Minor League Baseball Expands Hispanic Fan Engagement Initiative with New National Event Series Inaugural “ Copa de la Diversión ” celebrates MiLB communities’ fun - loving, multi - cultural fan s
ST. PETERSBURG, Florida — Minor League Baseball® (MiLB™) today announced the launch of “Copa de la Diversión,” or “Fun Cup,” a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities.
Based on the successful launch of its national “It’s Fun to Be a Fan” (and corresponding Spanish-language “Es Divertido Ser Un Fan®”) marketing campaign in 2017, participating teams will bolster their marketing and customer service efforts this season to create a culturallyrelevant gameday experience through music, concessions and promotions.
The 160-game event series begins on April 8, in Round Rock, Texas. To build awareness and create excitement for the new national series, a 3-foot tall “Copa de la Diversión” trophy will embark on a tour of the participating cities, as part of a “Gira de la Copa” (“Cup Tour”).
To distinctively launch this new initiative, and visually celebrate the diversity that defines MiLB communities nationwide, MiLB and each participating team will create culturally-relevant on-field personas that honor the local U.S. Hispanic/Latino communities. The “Copa de la Diversión” team identities will be unveiled on March 20.
Last season, three MiLB teams adopted new alternate on-field monikers to reflect their unique and diverse fan bases: Charlotte Knights (to “Caballeros,” its Spanish-language equivalent), Las Vegas 51s (to Reyes de Plata, or “Silver Kings,” a nod to the city’s mining heritage), and Visalia Rawhide (to “Toros,” in honor of the region’s dairy industry).
After the conclusion of the season, each participating team will auction its “Copa de la Diversión”-branded game-used caps and jerseys and donate the proceeds to a U.S. Hispanic/Latino-focused organization in its community.
The participating teams for the 2018 campaign, spanning 19 states from coast-to-coast include: Albuquerque Isotopes, Bowie Baysox, Brooklyn Cyclones, Charlotte Knights, Corpus Christi Hooks, Daytona Tortugas, Durham Bulls, El Paso Chihuahuas, Eugene Emeralds, Everett AquaSox, Greenville Drive, Hartford Yard Goats, Hillsboro Hops, Inland Empire 66ers of San Bernardino, Kane County Cougars, Kannapolis Intimidators, Lake Elsinore Storm, Las Vegas 51s, Lehigh Valley IronPigs, Memphis Redbirds, Oklahoma City Dodgers, Omaha Storm Chasers, Pawtucket Red Sox, Rancho Cucamonga Quakes, Round Rock Express, Sacramento River Cats, Salt Lake Bees, San Antonio Missions, San Jose Giants, Stockton Ports, Tulsa Drillers, Visalia Rawhide and Winston-Salem Dash.
“Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day,” said Kurt Hunzeker, Minor League Baseball’s Vice President of Marketing Strategy and Research. “When we introduced ‘It’s Fun to Be a Fan’ and ‘Es Divertido Ser Un Fan’ last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams’ commitment to their communities and MiLB’s unique brand of fun.”
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About Minor League Baseball Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2017, Minor League Baseball attracted 41.8 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information visit www.MiLB.com.
Follow Minor League Baseball on Facebook, Instagram and Twitter.
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These companies are the state’s cream of the crop when it comes to innovative thinking, and we are proud to support them as they grow.”
— Val Hale
SALT LAKE CITY, UTAH, USA, February 12, 2018 /EINPresswire.com/ -- The Governor’s Office of Economic Development (GOED) announced the selection of Inertial Sense, LLC as one of the 2018 Technology Commercialization and Innovation Program (TCIP) grant recipients. The grants are designed to help Utah small business and university teams bring their innovative technologies to market.
“A strong entrepreneurial spirit lies at the heart of Utah’s economic success,” said Val Hale, GOED executive director. “These companies are the state’s cream of the crop when it comes to innovative thinking, and we are proud to support them as they grow.”
TCIP helps small businesses secure non-dilutive funding at critical stages of technology development. This year’s grant solicitation was the most competitive in the history of the program, with 130 applicants requesting funds in excess of $15 million out of $3.1 million available. Qualified technologies may receive grants between $75,000 and $200,000, and recipients may also take advantage of mentorship opportunities and entrepreneurial curriculum.
The grant will help Inertial Sense bring to market the next generation of their µINS micro navigation product which will provide higher accuracy positioning and a more robust solution in environments that are typically difficult to navigate for GPS based solutions alone.
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About Inertial Sense, LLC
Inertial Sense is a privately owned U.S. company that specializes in the development and distribution of miniature GPS-Inertial Navigation Systems, Attitude Heading Reference Systems, and Inertial Measurement Units. These solutions are helping self-driving cars, robots and drones navigate the autonomous world. Inertial Sense was founded in July of 2013. For more information please contact: Brian Cahoon, (801) 610-6771 or brian.cahoon@inertialsense.com.
About the Utah Governor’s Office of Economic Development (GOED)
business.utah.gov
The Governor’s Office of Economic Development (GOED) charter is based on Gov. Gary R. Herbert’s commitment to statewide economic development. The state’s economic vision is that Utah will lead the nation as the best performing economy and be recognized as a premier global business environment and tourist destination. GOED provides extensive resources and support for business creation, growth and recruitment statewide, as well as programs to increase tourism and film production for the benefit of Utah residents. All administered programs are based upon strategic industry clusters to develop a diverse, sustainable economy. GOED accomplishes its mission through unprecedented partnerships. For more information please contact: Aimee Edwards, (801) 538-8811 or edwards@utah.gov.
Brian Cahoon
Inertial Sense, LLC
801.610.6771
email us here
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TO WRITE LOVE ON HER ARMS
ANNOUNCES 11TH ANNUAL
"VALENTINE'S DAY DOESN'T HAVE TO SUCK"
TWITTER CHAT
Melbourne, FL - February 12, 2018 - To Write Love on Her Arms (TWLOHA) has announced its 11th annual "Valentine's Day Doesn't Have To Suck" live chat for this Wednesday, February 14th, at 8PM EST on @TWLOHA's Twitter page. Followers and participants will have the chance to log onto Twitter and follow along with a chat lead by TWLOHA founder Jamie Tworkowski, ask questions, and have them answered by Jamie and other members of the TWLOHA team.
On the upcoming chat, Tworkowski shares, "We know that Valentine's Day is a difficult day for a lot of people. We're proud to continue the tradition of connecting with folks who might feel left out or alone. Personally, I look forward to this chat year after year. It helps me feel less alone."
To Write Love on Her Arms is a nonprofit dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. It exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. Since its start in 2006, TWLOHA has donated over $2 million directly into treatment and recovery and answered over 200,000 messages from over 100 countries.
This past September, TWLOHA wrapped its 6th annual campaign to honor National Suicide Prevention Week and World Suicide Prevention Day. The organization was overwhelmed by the amount of love and support shown during this year's campaign, titled, "Stay. Find what you are made for,"during which over $103.5K was raised for treatment and counseling. The campaign was shared by supporters all over the world, including NBA player Kyle Korver, US Women's National Soccer Team stars Alex Morgan, Christen Press, and Ashlyn Harris, actress Shantel VanSanten, Switchfoot's Jon Foreman, Dustin Kensrue of Thrice, actress and singer Debby Ryan, The Ready Set's Jordan Witzrigreuter, and Jess Bowen of The Summer Set, all of whom were featured in a special video message directed by Dustin Miller, a Florida-based filmmaker and longtime TWLOHA collaborator: https://youtu.be/37cB2CQt_YA.
For more information on To Write Love On Her Arms, please visit https://twloha.com/.
WHO: TWLOHA Founder Jamie Tworkowski & TWLOHA Team
WHAT: TWLOHA's 11th Annual "Valentine's Day Doesn't Have To Suck" Chat
WHERE: https://twitter.com/twloha
WHEN: Wednesday, February 14th | 8PM-10PM EST
GET INVOLVED: Submit questions via Twitter to @TWLOHA using the hashtag #TWLOHAVDay
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With health care costs rising and U.S. life expectancy declining for the second year in a row, the personal-finance website WalletHub conducted an in-depth analysis of 2018’s Healthiest & Unhealthiest Cities in America.
To identify the places where health is a priority, WalletHub compared more than 170 of the largest U.S. cities across 40 key metrics. The data set ranges from cost of doctor visit to fruit and vegetable consumption to fitness clubs per capita.
Healthiest Cities
Least Healthy Cities
1
San Francisco, CA
165
Memphis, TN
2
Seattle, WA
166
Corpus Christi, TX
3
Portland, OR
167
Jackson, MS
4
San Diego, CA
168
Detroit, MI
5
Washington, DC
169
Fort Smith, AR
6
Burlington, VT
170
Gulfport, MS
7
Scottsdale, AZ
171
Shreveport, LA
8
Honolulu, HI
172
Augusta, GA
9
Irvine, CA
173
Laredo, TX
10
Denver, CO
174
Brownsville, TX
Key Stats
To view the full report and your city’s rank, please visit:
https://wallethub.com/edu/healthiest-cities/31072/
